New poll for GoUnpackaged of 2,000 UK adults outlines desire for retailers to combat single-use plastics and make refill systems more accessible.
Around two-thirds of Brits (65 per cent) believe that retailers should prioritise reuse and refill systems over single-use plastics, according to a new survey by GoUnpackaged.
The poll, conducted by Opinium on 2,000 UK adults, also revealed that this sentiment was particularly strong amongst the younger generation, with 77 per cent of 18-24 year olds saying they’re likely to incorporate reuse and refill into their weekly shop if given the chance.
Half of all respondents indicated a preference for supermarkets that have implemented reuse and refill systems.
Catherine Conway, Director at GoUnpackaged commented: “Implementing reuse systems - such as refillable containers in-store and reusable packaging - can not only encourage customer loyalty but also help businesses stay ahead of incoming regulation such as pEPR (Packaging Extended Producer Responsibility), where producers will be expected to cover the full cost of waste management of the packaging they place on the market.”
Despite the public’s preference for these systems, barriers remain. Nearly half (47 per cent) said that retailers make it confusing or difficult to access reuse and refill schemes in-store or online. Additionally, 54 per cent reported struggling to find these options at their regular supermarkets.
Conway added: “The findings are a wake-up call to make reuse systems simple, accessible, and appealing to consumers. With sustainability expectations soaring, and loyalty hinging on environmental responsibility, retailers that lead the charge in sustainable practices will secure their place in a greener future.”
The Waste and Resources Action Programme (WRAP)’s UK Plastics Pact advocates for each member retailer and brand - including Aldi, Asda, M&S, Morrisons, Waitrose, Lidl, Tesco's and Sainsbury’s - to have commercialised at least two reusable packaging systems by the end of 2025.
Several supermarkets across the UK have begun trialling reuse and refill stations, such as Aldi, M&S, Morrisons, and Waitrose. However, a nationwide system has yet to be implemented.
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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.