Sustainable furniture manufacturer LifestyleGarden has released DuraOcean®, the first mass market piece of furniture made from recycled ocean plastic waste.
DuraOcean® was designed by award-winning industrial designer Inbal Kahaner and is made from recovered nets, ropes and plastic waste salvaged from the world’s oceans.
The new chair is being introduced in the UK as a bistro set this spring, featuring two chairs (containing a total of seven kilogrammes of recycled ocean plastic) plus a Nassau FSC Eucalyptus table, with a recommended retail price of just £299.99. The chairs’ legs have been crafted from sustainable Brazilian FSC-approved eucalyptus.
Each DuraOcean® chair is unique, featuring a slight variation in its green tones as a result of using recycled ocean waste instead of virgin plastic.
Parent company of LifestyleGarden, ScanCom International, has pledged to give $5 from the sale of each DuraOcean® chair to an ocean clean-up charity or organization to demonstrate its commitment to tackling the global marine plastic waste crisis.
DuraOcean® has already attracted significant interest from a range of sectors including restaurants, hotels, cruise liner operators, garden centres and outdoor furniture stockists.
Inbal Kahaner added: “During the design process I created a fresh, new interpretation of the traditional slatted outdoor look by merging it with a soft and embracing shape that can also be used indoors.”
“Modern consumers are more aware of their responsibility to purchase sustainable products. However, consumers are increasingly regarding their outdoor environment as an extension of the indoors, and this is why shoppers will not compromise on design. The DuraOcean® chair represents a recycling transformation, from harmful and polluting ocean waste into a functional and stylish piece of furniture. Consumers get to enjoy the added value of upgrading their living space and protecting the environment. As word spreads about the stylish, functional design, more chairs will be sold, helping to clean the oceans of polluting waste.”
Paul Cohen, Sales Director at LifestyleGarden, added: “DuraOcean® is set to transform the nation’s homes, gardens and commercial spaces by combining sustainability and style, the two key priorities for modern consumers. The design is unique, contemporary and fresh, further extending its appeal, while the incredible story of DuraOcean® – from floating marine waste to this season’s must-have furniture purchase – is captivating the nation and setting a new benchmark for how for ethical shopping can leave a positive impact on the planet.”
You can find out more about the DuraOcean® on the LifestyleGarden website.
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