Environmental charity and anti-litter campaigning body Keep Britain Tidy will be hosting its annual Waste Less, Live More Week from 22-28 September 2014 and is inviting charities, businesses and organisations to get involved as partners to back the campaign.
This year’s theme is ‘Be Resourceful’ and is focusing on ‘finding new, creative and inventive ways to live better within our means’. Keep Britain Tidy states that the theme has been chosen in response to the realisation that humankind is consuming ‘more resources than ever’ and to highlight the economic and environmental benefit of moving to a circular economy.
As such, organisations and individuals are being asked to put on events and activities to show how people can ‘improve their wellbeing while learning about and supporting the environment.’
For example, a public challenge supported by the makers behind sugru, the self-setting rubber invented to ‘get the world making, modifying and fixing things again’, will call on people across the UK to take part in a daily challenge to explore the meaning of ‘being resourceful’ and create or repair objects by hand.
Calls for a government manifesto on resourcefulness
As part of the Waste Less, Live More campaign, Keep Britain Tidy is also calling upon all of the main political parties to ‘be resourceful and not give up on waste’ by committing to be more resource efficient in their manifestos for 2015.
Keep Britain Tidy’s Chief Executive Phil Barton, said: ‘Waste less, live more is an approach that reflects how environmental and social issues are linked and how tackling these issues together is a far more effective solution.
“It’s all about recognising that what is good for the environment is good for us and working towards a future where people understand and actively care for one another and the environment.”
Jane ni Dhulchaointigh, sugru’s inventor and CEO added: “Too many things today are badly designed or not designed to last. It’s a big problem for our environment but even more so for people as it causes everyday frustrations and dampens our spirits.
“We’re hoping that Waste Less Live More Week will be another step in empowering people to not only help reduce waste but help build a global culture of everyday problem solving.”
Find out more about Waste Less, Live More Week.
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