Fashion conglomerate H&M and sporting goods store Decathlon have promised to share more accurate credentials on sustainability, as their use of customer-facing ‘green’ terms was deemed unclear and insufficiently substantiated by The Netherlands’ Authority for Consumer Markets (ACM).
Following the investigation, the two have committed to ‘adjust or no longer use sustainability claims on their clothes and/or websites’, such as ‘Ecodesign’ or ‘Conscious’, as the ACM found these were being employed without the appropriate description and evidence for what these terms point to.
In place of sanctions, H&M and Decathlon have agreed to donate €500,000 and £400,000 respectively to sustainable causes within the fashion industry. Both retailers have also acknowledged the findings via statements to their stakeholders.
In light of their ‘Ecodesign’ label, Decathlon has committed to work with the ACM to address its findings that it was used without clarity and detail. Similarly, H&M have shared that its ‘Conscious’ campaign ‘could have been clearer and comprehensive’, and is committed to learning and establishing clearer industry-wide frameworks on communicating sustainability.
H&M has also been subject to an investigation from the Norwegian Consumer Authority. It was ruled that the conglomerate, along with other outfitters, could no longer use environmental product labels based on the Higg Index, a tool developed by the Sustainable Apparel Coalition to measure value chain sustainability of items.
A spokesperson for H&M said: “We have taken the decision to remove H&M’s Conscious Choice indicator from our online shop worldwide. This work is in progress and will be finalised by the end of October.”
Careutje Hijmans van den Bergh, an ACM board member, added: “Consumers should be confident that [companies’] sustainability claims have a basis in fact, or there is a danger they are being misled.”
Get our weekly digest
resource.co article ai
How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.