The Every Can Counts recycling programme has teamed up with waste management company Greenaway Group, to offer a drinks can recycling service to businesses in North West and South West London, as well as the South East of England.

The partnership aims to help boost recycling rates and cut local business’ carbon footprint by recycling beverage cans, all of which are made from aluminium or steel, which are ‘infinitely’ recyclable without any loss of quality of metal.

In order to achieve its aims, Every Can Counts has provided Greenaway with free recycling boxes for their existing and new customers who want to join the scheme, along with free marketing materials to promote drinks can recycling outside of the home. Greenaway’s existing customers include offices, car dealerships, warehouses and bus depots.

According to Every Can Counts, reusing recycled metals can save as much as 95 per cent of the energy needed to make cans from virgin ores, and the infrastructure exists to recycle every can consumed in the UK.

Partnership will ‘help increase metal capture rates’

Speaking of the project, Rick Hindley, Executive Director of the Aluminium Packaging Recycling Organisation (Alupro), who are managing the project, said: “Every Can Counts aims to make recycling as accessible as possible when out and about, and our partnership with Greenaway will go a long way in helping local businesses to recycle their cans.

“Office workers and schools generate a lot of packaging waste. The Every Can Counts communication program aims to get people recycling at work and on-the-go, since facilities for on-the-go recycling lag behind the service we get at home from local councils.”

Hindley added that partnering with waste management companies forms a ‘key part’ of Every Can Counts’ growth strategy, as it is looking to ‘widen its presence to further boost recycling rates’.

Terry Prickett at Greenaway added: “Partnering with Every Can Counts will help increase our metal capture rates. The waste management sector is increasingly moving away from disposal wherever possible and towards becoming more sustainable by working closely with recycling schemes such as this one. We urge local businesses to get in touch if they would like to be part of this effective initiative”

The service has already been welcomed by Greenaway customers, with Vince Foster at Greenoaks Mercedes dealership in Slough, saying: “The programme is really easy to use as Greenaway provided us with all the materials we needed to set up the programme and add cans to our existing collection. It presents a good image to our customers as it demonstrates that we are environmental aware.”

Find out more about Every Can Counts or the Greenaway Group.