The Waste Resources Action Programme (WRAP) has published communication toolkits and templates for councils implementing Simpler Recycling reforms across England.

The resources include editable assets covering service changes from adding materials to existing collections through to introducing new dry recycling, food waste and garden waste services. The package also addresses changes to residual waste collections that may result from expanded recycling provision.

The toolkits include pre-launch and instruction leaflets, bin tags, stickers, posters, vehicle livery designs and social media assets. A supporting information pack provides website copy, frequently asked questions, social media posts, press releases and newsletter content.

According to WRAP, the materials follow established design principles and incorporate the Recycle Now branding, which is used by most local authorities.

Implementation requirements

The Environment Act 2021 and Simpler Recycling reform stipulate that, LAs must collect a consistent set of recyclable materials from all households by 31 March 2026, unless the council has been granted an extension. This includes glass, metals, plastic bottles, plastic pots, tubs and trays, cartons, paper and cardboard.

The same deadline applies to weekly food waste collections for all households including flats. From 31 March 2027, plastic film packaging and plastic bags must also be collected at kerbside.

The resources address different implementation scenarios, including the addition of new materials to existing services without other changes and templates for launching a new dry recycling service, such as introducing separate paper and card collection.

Food waste collection guidance includes materials for kerbside, communal and flats above shops services, plus resources for authorities moving from mixed food and garden waste collections to separate streams.

Support tools

WRAP has also developed an tool to support local authorities in completing written assessments where they plan to co-collect paper and card with other dry recyclables.

The Electronic Technically, Environmentally and Economically Practicable tool contains standardised data from WRAP's LA Portal and allows authorities to compare collection scenarios and assess system impacts. The tool was developed with approximately 50 pilot local authorities.

While using the tool is not compulsory, local authorities must ensure their written assessments meet evidential standards that satisfy the Environment Agency.

The organisation has also published guidance on accessibility requirements for print and web communications, noting that print materials should be available in alternative formats including large print, translated versions and easy-read formats on request.

The toolkit references other WRAP resources including household food waste collections guidance, service change communications guidance, kerbside plastics bag collection guidance, material stream icon guidelines, and good practice guidance on waste and recycling collections.

All template assets require editing to add service information, council logos and contact details. The InDesign source files are provided for authorities with design resources.

WRAP states that its Local Authority Support Team is available to provide further guidance. The resources are available at wrap.ngo/local-authorities.