Coca-Cola Enterprises (CCE), the sole licensed bottler for Coca-Cola beverages in Belgium, France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden, and supermarket retailer Tesco have launched a new online recycling campaign ‘in an attempt to boost recycling rates in Great Britain’.

The new online campaign, ‘Recycling is the Answer’, was launched today (8 September) to ‘engage and educate’ consumers on recycling at home.

A page of the Tesco website has been dedicated to the campaign, which invites Tesco customers to make a commitment to recycle more at home and play a themed game, which involves sorting a variety of packaging into the appropriate recycling bin in a virtual kitchen.

It is hoped that the campaign will help provide guidance on the ‘often confusing’ issue of which materials can and cannot be recycled.

All participants pledging to recycle more will receive 25 Tesco Clubcard points (the supermarket’s loyalty programme), or a coupon for 50 pence off the price of a bottle or can of coke.

Those pledging can also earn a further 25 points by sharing their recycling promise with friends on Facebook or Twitter and can opt to enter into a weekly prize draw to win 3,000 Tesco Clubcard points.

Speaking of the campaign, Nick Brown, Associate Director of Recycling for CCE, said: “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes. Past initiatives have demonstrated the power of pledging combined with awareness raising, and we hope Recycling is the Answer will have a similar impact. We are committed to helping the public make positive changes and hope the fun and practical tips provided in this campaign will address some of the barriers to at-home recycling.”

It is hoped that the new campaign will ‘build on the success’ of the 2013 CCE/Tesco campaign, ‘Together We’re Making Recycling Count’, which resulted in 37,000 recycling pledges.

David Beardmore, Category Buying Manager for Soft Drinks at Tesco, commented: “We want to do all we can to reduce our own carbon footprint and help customers find simple ways to recycle at home. In partnership with Coca-Cola Enterprises, we’re launching the Recycling is the Answer campaign, an initiative designed to show how easy at-home recycling can be. The campaign will offer helpful tips and advice as well as the chance to earn Clubcard points, so we’re looking forward to sharing it with our customers.”

Pledge 4 Plastics

In addition to the ‘Recycling is the Answer’ campaign, CCE has also today signed up to the Pledge 4 Plastics campaign, which aims to increase the amount of plastic packaging and bottles collected for recycling.

Pledge 4 Plastics has identified that increasing household plastic packaging recycling will be ‘pivotal’ to achieving future UK packaging recycling targets and that, without intervention, the UK would ‘fall short’, meaning costs to businesses for recycling plastics packaging would rise.

As such, the campaign is urging people to make a pledge to recycle one extra plastic bottle a week, as the most recent figures for plastic bottle recycling show that householders recycled just 58 per cent of their plastic bottles.

Giustina Diana, Recycling Campaigns Manager at Coca-Cola Enterprises said: “As a leading manufacturer in the soft drinks industry we understand the challenges faced in collecting and recycling materials.

“Plastics has been a core focus at CCE for some years, during which we have invested in a variety of technologies and initiatives to help improve recycling rates in Great Britain. The Pledge 4 Plastics initiative is another important part of this journey. We share common objectives and are proud to be a partner.”

Read more and join the Recycling is the Answer campaign or Pledge 4 Plastics.