Coca-Cola Enterprises Ltd (CCE) and Waitrose are calling on shoppers to pledge to recycle a selected material for one month, as part of a new campaign.
As part of ‘Spin to Recycle’, shoppers are asked to visit the campaign website, where they can spin a digitized wheel to find out which material they must pledge to recycle for four weeks. The materials listed are those commonly included in kerbside collection services: glass; plastic; paper/card; and metal.
Those that sign up to the pledge are asked about their current recycling habits and given facts and tips on how to do more, including an educational video by CCE on how they can further reduce their carbon footprint.
Phase one of the campaign will run until March, at which point pledgers will be sent an email thanking them for their contributions and revealing the total number of pledges received.
Users will then be asked the original recycling question again to see how their recycling activity has changed, before having the opportunity to enter into a prize draw to win one of nine Brabantia recycling bins.
All pledgers will receive a free fridge magnet that offers tips on how to recycle more.
Speaking of the campaign, Nick Canney, Vice President of Sales and Marketing for Coca-Cola Enterprises, said: "The ‘Spin to Recycle’ campaign is another example of our efforts to encourage consumers to think about their waste and to recycle in a fun and engaging way, and we are delighted to be working with Waitrose on this.
"We have experienced real success in the past when it comes to pledging both for building better awareness on the general importance of recycling and in helping consumers to assess and directly change their behaviour for the better, so we are very excited to see how this initiative progresses."
Quentin Clark, Head of Sustainability and Ethical Sourcing at Waitrose, added: "We work hard to ensure that as a business we do everything we can to tread lightly and working with our suppliers and customers. Coca-Cola Enterprises’ campaign offers a fun way to engage consumers about waste and recycling."
The campaign forms part of CCE’s commitment to minimise the environmental impact of its products and operations. As part of this commitment, in 2012, CCE launched a joint venture with plastic recyclers ECO Plastics, Continuum Recycling, which saw the opening of the ‘world’s largest plastics processing facility’ in Hemswell, Lincolnshire.
Find out more about ‘Spin to Recycle’.
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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.