Sustainable packaging consultancy Budget Pack has relaunched under the new name ‘ecosurety’.

First launched as Budget Pack in 2003, the company has more than 1,000 UK member companies, offering consultancy services covering sustainable strategy, waste reporting, and compliance.

However, the company has reportedly changed its name to ecosurety – reflecting the eco-friendly nature of its work (‘eco’) and the fact that it takes responsibility for another's performance (‘surety’) – as the work of the company has changed.

Explaining the need for a new image, James Potten, Managing Director of ecosurety, said: “Since the launch of the company in 2003 we have changed a great deal. We are a dramatically different business today, with sophisticated services that build on our roots in packaging-waste compliance and take us way beyond it.”

Founder and Chairman Steve Clark added: "The new name is a great fit with our ethos and approach, but we are also always working in partnership with our members and helping them embrace sustainability on their own terms."

The rebrand comes complete with new-look website and the company motto: ‘Passionately protecting your environment’.

Ecosurety is currently working with the food and waste action groups for Bristol Green Capital, ahead of the celebrations for European Green Capital 2015.

“We are well placed to be a UK leader in sustainability, and delivering our agenda out of the green-leadership city of Bristol is an important part of our story”, commented Potten.

Find out more about ecosurety.