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UK charity organisation the British Heart Foundation is to sell pre-owned toys in compostable packaging after teaming up with Direct Packaging and compostable film manufacturer Futamura to reduce its plastic footprint.
The British Heart Foundation has chosen certified home and industrial compostable NatureFlex films, produced by Futamura, for its packaging, which is supplied by Direct Packaging. NatureFlex is a range of transparent, metallised and coloured films made from renewable and responsibly sourced wood pulp. It is naturally anti-static, has excellent dead-fold, tailored barrier properties and performs well on a packaging line.
NatureFlex films meet the EN13432 standard for industrial composting and are certified by TÜV Austria OK Home for home composting.
Last year, the British Heart Foundation diverted 74,000 tonnes of items from landfill. The new packs will contain pre-owned toys and will be launching in over 500 British Heart Foundation high street shops across the UK and Northern Ireland.
Commenting on the announcement, David Roman, Head of Sustainability at the British Heart Foundation, said: “We chose Direct Packaging as we’re confident about the quality of their products. They’ve been incredibly helpful, producing bespoke bag sizes, minimising lead times and offering us a competitive price, which as a charity is always front of mind. NatureFlex fit the bill in our search for sustainable packaging materials, as it is plastic-free and made from renewable and responsible resources.”
To find your nearest British Heart Foundation shop head to the charity’s website.
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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.