Fashion for Good selects ten new innovators for its 2024 programme - a cohort that represents an increased focus on novel footwear material, recycling technologies and man-made cellulosics.

Fashion for Good is a foundation that aims to “promote and stimulate a sustainable and responsible clothing industry”. At its core lies an Innovation Programme that exists to “connect those working on sustainable innovation with brands, retailers, manufacturers and funders to bring new ideas and technologies from niche to norm.”
Building on a renewed five-year strategy, Fashion for Good has now selected ten new innovators for its 2024 programme to receive support by way of mentorship and business development opportunities from its corporate partners Chanel, Burberry, Levi Strauss & Co, Patagonia, C&A, Adidas, Bestseller, Kering, Otto Group, PVH Corp, Target and Zalando.
Katrin Ley, Managing Director at Fashion for Good, said: “We are thrilled to unveil this year's cohort of ten new innovators for our Innovation Programme. These groundbreaking technologies epitomise our steadfast commitment to embedding new technologies within the fashion industry."
The 2024 Innovation Programme cohort:
Textiles recycling
The textiles industry is responsible for 10 per cent of global carbon emissions - more than international flights and maritime shipping combined - and is more environmentally damaging than plastic. Huge volumes of energy and water are used to make the clothing that we wear and harmful chemical by-products from the manufacturing process make their way into waterways and soils.
Further, 62 per cent of used clothing and textiles in Europe end up being incinerated or sent to landfill. Globally, 92 million tonnes of textile waste end up in landfills every year.
As highlighted in EuRIC’s textiles life-cycle assessment, innovation in fibre-to-fibre recycling will be a major part of developing circularity for the industry.
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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.