Toyota launches Rewarding Recycling scheme
Nick Livermore | 5 October 2012

Car manufacturer Toyota and vehicle recyclers Autogreen have announced the launch of ‘Rewarding Recycling’, a new scheme that aims to recycle end-of-life vehicles in order to ensure that Toyota cars are disposed of to ’high environmental standards’.

The initiative run by Autogreen - which has been Toyota’s end-of-life car recycler since 2005 - allows ‘environmentally conscientious’ car owners to dispose of their used cars in exchange for money.

The company hopes that the initiative will help them meet the end-of-life vehicles (ELV) directive’s target of recycling 95 per cent of end-of-life cars by 2015.

’Rewarding Recycling’ asks owners to enter their vehicle’s registration number and postcode online, after which they will receive a valuation. If accepted, this will be paid via bank transfer. Owners can then select a participating Toyota centre at which to drop the vehicle off.

Following this, the car is collected from Toyota by Autogreen and stripped of reusable parts. Any resultant waste is disposed in an ‘environmentally safe’ manner.

Manager for Corporate Social Responsibility and Environmental Affairs at Toyota, Thomas Rosselle announced the scheme, saying: “We’ve introduced Rewarding Recycling not only to make the job of disposing of their car simpler for customers, but also to ensure the process is done in an environmentally responsible way.”

“Putting this system in place supports our 360-degree environmental leadership that extends all the way from initial vehicle design, through production and customer ownership through to end-of-life recycling to the highest standards.”

In August 2012, Toyota GB became one of only seven automotive businesses in the UK to be granted the Carbon Trust Standard (CTS). The CTS, launched in 2008, is a ‘consistent methodology for assessing corporate carbon performance’. It was established in order to improve the carbon emissions of business and public sector organisations.

Autogreen’s ‘Rewarding Recycling’ also currently runs with Honda and BMW.

Read more information about Rewarding Recycling

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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?

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There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.