J&B Recycling has unveiled a brand refresh to reflect how far the company has changed since its establishment some 20 years ago.

The Hartlepool-based recycling company, which operates across the north of England processing over 200,000 tonnes of waste a year at its four recycling sites and two materials recycling facilities (MRFs), engaged design agency Ryze to come up with a new website, logo and vehicle fleet branding.

The company retained its traditional blue and yellow colours to maintain brand recognition but with a sleeker design, while the new website boasts new features such as the ability to request a quote.

Commenting on the branding update, Vikki Jackson-Smith, Managing Director at J&B Recycling, said: "We needed to update the branding for a cleaner look, to better show we operate within a state-of-the-art environment, are a forward-thinking business and to reflect the level of investment we have made over the past three years.

"Although the logo and website have worked well for us until now, we are growing as a company and want to show that we are moving from strength to strength."

The new branding demonstrates the continued growth of the company – 40 per cent for 2018/19 on top of a 100 per cent increase in 2017/18 – with J&B Recycling recently winning the contract to process North Tyneside Council’s kerbside recyclable waste in a £3-million deal.

Dave Smith, Ryze CEO, added: "J&B Recycling is a hugely successful company, growing at a fast rate. We've created a completely new online experience that suitably represents the values of the business and the level it is operating at today, competing with the biggest names in recycling."

Matt Cole, Creative Director at Ryze, said: "It is important for a company such as J&B Recycling to update its branding, as it needed to reflect its standing as a sector leader.”

You can view J&B Recycling’s new branding on the company’s website.