Costa Coffee trials reusable cup scheme powered by blockchain
Costa Coffee has today (29 September) launched a trial of a new blockchain technology-powered reusable cup scheme called BURT.
The BURT trial – which stands for ‘Borrow, Use, Reuse, Take Back’ – launches today across 14 stores in Glasgow and will last for six months.
The company will be using the trial to gain feedback from customers and learn about uptake and behaviour towards reusable cups. It hopes to use its findings to optimise and develop a scheme that it will roll out more widely across the UK in phases.
By making a one-off £5 payment to join the scheme, customers can scan the QR code on the base of a stainless-steel BURT cup, which links the cup to the customer’s account, via blockchain technology powered by Austella’s Valari platform.
Customers can then return the cup to a participating store, where it will be scanned and machine-washed, ready for the next customer. Customers will be given a new BURT cup with each new order.
Mark Cundle, CEO, at Austella, said: “Austella is delighted to be working with Costa Coffee to launch the trial of BURT and believes passionately in the role blockchain technology can play in helping businesses reduce their environmental impact and make it easier for consumers to make sustainable choices.